The historical story of Game Boy is beginning in 1989 where the Atari Lynx was being introduced in the free market. The Game Boy that is featured by the color graphics, networking capabilities, a backlit screen and many more had been stealing the customer’s attention and prefer to purchase this product rather than its competitors offered. But the price that given can be consider as a high price which is $179 with 6 AA batteries as its substantial requirements. It only able to be played in for hours and it have a bulky physic. Those factors make the innovator tries to create a better product.

In 1991, Nintendo try to win the competition with the existed product by launch its new Sega aired that available in color console. It also use 6 AA batteries but with six hours durability.